Taylor Swift Reinventing herself for each album release has become a mainstay for Swift and that Reputation branding campaign, which was created by boutique agency as they are a masterclass in marketing. Deleting her entire Instagram feed, Swift then teased fans with images of a snake that flipped her previous bad press as a sneaky back-stabber into someone who was unapologetic, ruthless and inspiring. It’s certainly one way to reinvent yourself. The 1975 The shape has become synonymous with the group, with fans all over the world tattooing the shapes on their bodies, the band regularly using it for merchandise and tour imagery. Although their most recent release "A Brief Enquiry Into Online Relationships" seemed to stray from the rectangle, eagle-eyed fans pointed out that by connecting the squares, you could make out an array of rectangles. Paramore After Laughter used bold duotones, clashing patterns, and zine sensibilities to completely t...