Kevin Harris A2 Media Studies

Globalization as a Concept Celebrity Culture A generation ago young people aspired to become lawyers and doctors. Now they yearn to be the next Oscar winner or celebrity pop star. Globalization, launched by advances in communication and transportation in technology, the integration of global markets, and the privatization deregulation of media outlets in much of the world, has intensified the role of media and Popular Culture in shaping our communication with, and understanding cultures different from our own. While TV programs, celebrities and music videos are often perceived as simply innocent and fun entertainment, These and other forms of Popular Culture are powerful transmitters of cultural norms, values, and expectations. Fandoms The Fandom Theory is Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. Global releases of films / media content In the global f...

‛The media control how we understand and connect with the world.’ To what extent do you agree  with this statement?  Perceive/Perception - Hegemony The media control the stereotypes that are made into ideologies for audiences The media plays a huge part in how we perceive the world as it gives views to help us connect with the world around us. Technological advancements have helped with the connection grow Neil Postman - The media is the message - social media is the medium China - The world making media because of ,money, Holly wood have swerved around china's crimes against humanity because of china's largest box office. Covid - 4.63 million New Zealanders had access to internet at the time of lockdown. Donald being banned - Twitter, Facebook. Banning a political figure. Freedom of speech Big Tech - multinational conglomerates, own platforms (Facebook, Twitter, Insta) which should be platforms of free speech, but with examples like detailed information due to covid, and Dona...

Social media platforms have served as great information for political engagement and social activism for  years , especially for the Black Americans. This was obvious in 2020, when  an unarmed Black man , George Floyd, was killed by a White Minneapolis police officer which resulted in  widespread protests  that demonstrated the reach and power of these platforms. From both  2016  and  2018 , the idea that although race-related hashtags like #BlackLivesMatter are consistent on platforms like Twitter. Spikes in the usage of these hashtags often correspond with current events. B lack social media users Although engaging in political behaviors and types of activism on media platforms is not limited to any one group, Black social media users are often more likely than their brothers and sisters from other racial and ethnic backgrounds to engage in different types of political activities on social media and to believe these activities are more effective....

Gauntlet's Identity Theory The first part of the theory is that he likes often get a sense of their own identify from the media products that they consume. The second part of his theory is that he believes that in older media products... in the past what generally tends to happen was that they used to portray a very straight forward a very simple representations of identify in particular of gender. Which created very simple stereotypical representations of men that used to have to be strong, brave, they would have to go to work, and take care of their wives and their children in financial terms, with the idea of being strong, muscular, and tall. This was a very one-sided representation of men, in the same way that in the past representation of women tended to be on women being housewives, mothers, they tended to have to be very caring and emotional, they would often stay at home, as well as little independence. And that was the very simple st...

Media Ecology Plan The phrase media ecology was officially introduced in 1968 by the media theorist  Neil postman . However, what inspired the phrase was Marshall McLuhan's theory proposed in his 1964 book, understanding media.  Media Ecology is the  aims to describe the ways in which diverse media environments shape today's society and everyday lives. And the central premise of the theory is that the communication content doesn't exert nearly as much influence as the medium of communication itself does. Postman, Nystrom, and Strate have defined media ecology in quite similar ways. They suggest that media, or rather, a medium is a technological context, the environment that consists of communication systems within which we live, and which shape our culture. Such as, that environment inevitably affects our perceptions, feelings, values, and beliefs.  Logan expanded upon the definition by suggesting that media ecology is also based on feedback that flows back and forth...

Netflix - keeping up with a changing media environment "How are Netflix working on evolving to keep relevant and up to date with audience demands in the market today?" Netflix , marking its first big move beyond TV shows and films, is planning an expansion into video games and has hired a former  Electronic Arts  and  Facebook  executive to lead the effort. Mike Verdu will join Netflix as vice president of game development, reporting to Chief Operating Officer Greg Peters.  Verdu was previously Facebook’s vice president in charge of working with developers to bring games and other content to Oculus virtual-reality headsets. The idea is to offer video games on Netflix’s streaming platform within the next year.  The games will appear alongside current fare as a new programming genre, similar to what Netflix did with documentaries or stand-up specials.  The company doesn’t currently plan to charge extra for the content. Netflix shares gained as much as 2....

NZ streaming services Update At the turn of the millennium, the marketing company Blister Media was tasked with making something  “emotional and visceral”,  a short graphic that would define everything that the cable TV channel HBO stood for. It designed a five-second sequence that appears before every episode of every TV show HBO makes, something that has come to define the service. As its tagline says: “It’s not TV, it’s HBO.” Twenty-two years on, as the TV streaming landscape splinters, segregates and implodes, that mark of quality is more important than ever. And it seems HBO recognizes what it has on its hands. Now, in a move likely to put a major dent in at least one local streaming service, it’s finally planning on bringing its brand and content, in a meaningful and permanent way, to Aotearoa. It’s complicated, but hear me out. On Friday, the newly merged Warner Bros Discovery announced it would be combining its streaming services  –  that’s HBO Max and D...

Media ecology aims to describe ways in which diverse media environments shape today's society and our everyday lives. And the central premise of the theory is that the communication content doesn't exert nearly as much influence as the medium of communication itself does.  Origins: The phrase media ecology was officially introduced and coined in 1968 by the media theorist Neil postman. However, what initially inspired the phrase was Marshall McLuhan's theory proposed in his 1964 book, Understanding Media.  McLuhan was the first to suggest that the focus of the study should be media and not the content it communicates. Aside from McLuhan, today, the media economy theory recognizes various influences, which are rooted in sociology, history, education, and economy of the 20th century.  Over the years, many theorists have offered their definitions and views of media ecology. Aside from Postman, the most significant among them are Christine Nystrom, Lance Strate, and Robert Lo...

Change in Distribution Models Americans love going to the movies, but while box-office revenues have risen incrementally over the past few years (in 2013, receipts topped out at a record $10.9 billion), that’s solely due to rising ticket prices; attendance continues to plummet. This year, it’s estimated that only 1.24 billion tickets will be sold at American theaters, down from 1.34 billion last year, and 1.36 billion in 2012. VOD: VOD is the prime thorn in the side of movie theaters, which view on-demand as a means for distributors to bypass big screens altogether. While this has yet to involve any giant releases, small and mid-range films have increasingly proven that debuting on VOD shortly ahead of a theatrical release, or day-and-date on VOD and in theaters simultaneously, is a profitable strategy. This past summer, RADiUS-TWC released Bong Joon-ho’s futuristic action saga  Snowpiercer  on VOD only two weeks after it hit theaters, and as of October, the decision has paid ...