Globalization as a Concept


Globalization as a Concept


Celebrity Culture
A generation ago young people aspired to become lawyers and doctors. Now they yearn to be the next Oscar winner or celebrity pop star.

Globalization, launched by advances in communication and transportation in technology, the integration of global markets, and the privatization deregulation of media outlets in much of the world, has intensified the role of media and Popular Culture in shaping our communication with, and understanding cultures different from our own. While TV programs, celebrities and music videos are often perceived as simply innocent and fun entertainment, These and other forms of Popular Culture are powerful transmitters of cultural norms, values, and expectations.


Fandoms
The Fandom Theory is Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet.


Global releases of films / media content
In the global film market, China is gaining more and more importance. The Chinese box office and film admissions are growing year after year and Chinese film and related companies are able to make business more and more abroad. On the contrary, US and European film markets are flat and the production costs of their film are growing. Both are trying to enter the Chinese film market and cooperate with Chinese film companies. The article reviews the Hollywood strategies towards China and analyses the advantages and problems that will be found following this way and the reason why China is interested to cooperate with Hollywood.

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