Artist and Branding research

 

Taylor Swift 

 

Reinventing herself for each album release has become a mainstay for Swift and that Reputation branding campaign, which was created by boutique agency as they are a masterclass in marketing. Deleting her entire Instagram feed, Swift then teased fans with images of a snake that flipped her previous bad press as a sneaky back-stabber into someone who was unapologetic, ruthless and inspiring. It’s certainly one way to reinvent yourself.

The 1975 

The shape has become synonymous with the group, with fans all over the world tattooing the shapes on their bodies, the band regularly using it for merchandise and tour imagery. Although their most recent release "A Brief Enquiry Into Online Relationships" seemed to stray from the rectangle, eagle-eyed fans pointed out that by connecting the squares, you could make out an array of rectangles.

Paramore 

 

After Laughter used bold duotones, clashing patterns, and zine sensibilities to completely transform Paramore's image (much to some die-hard fans dismay). This new branding extended throughout their videos and merch, with the band also donning bright and bold jumpsuits in press imagery. Juxtaposing colourful imagery with an album that comments on mental health issues and isolation is a brilliant move. This reinventing created a new way people see the band Paramore.

SlowThai 

 

the artist had billboards placed all over the UK with facts about the country’s problems including statistics about climate change, homelessness, the gender pay gap, hate crime, mental health and more. Encouraging fans to locate and send him pictures of the various billboards in London is a great way to engage with listeners and create a buzz around an album, weeks ahead of its release.

Christine and the queens 

 

The album, also titled Chris, was first teased with a crossed out Christine and the Queens logo, prompting an immediate marketing buzz. The scribbled out typography went on to cover of the artist's merch and encouraged a message of being yourself no matter what. It just goes to show that if you're big enough and you do it right, you can survive a name change.

Ariana Grande 

 

Mega-star Ariana Grande followed up her 2016 release "Dangerous Woman" with 2018’s "No Tears Left To Cry", teasing fans with upside-down imagery across her social media accounts. this upside-down branding extended throughout Grande’s video for the lead single while merch was adorned with upside-down portraits of the singer. It makes a case for literally flipping an image for a simple and strategic campaign that works. The singer also adopted her own Instagram filter for the branding campaign, which is a sure-fire way to engage fans and intrigue others.

Ed Sheeran  

Back in 2015, Ed Sheeran announced through his social media platforms that he was taking a break to travel the world and see everything that he’s missed so he through away his phone and did exactly that. One year after that, Sheeran returned to Instagram, posting a simple plain light blue square. Of course it caused a stir and marked the beginning of the branding campaign for his album Divide. It took the singer almost an entire month to post again, this time officially announcing the record. This use of one bold colour along with a simple divide symbol made this one of the singer’s most successful branding campaigns.

Ed Sheeran's Digipaks 

         

 

These are Ed Sheeran albums from his mathematics collection.

He has recently released a new album called "=" (Equals)

In Ed Sheeran's Instagram posts we can see he post about him either in front or behind the crowd when a photo is taken from when he goes on tour as he is grateful for his fans and doesn't want the spotlight to be on just him. H e also includes others into a photo with him except of it just being himself. The way Ed Sheeran is trying to portray himself is a chill dude that isn't worried if he loses his phone or the end of the world his coming, but he is portraying that all he would need in life is his Family and his beloved guitar.

His Albums have all got different fonts to them but are all so goofy which portray his attitude as he is a laid back silly guy, not this always serious person. His plus, divide, times, and equals album all have the logo in the same font of a paintbrush look, this portrays that they are all related together but made separate by the albums. The backgrounds of the album are all different as if they were the same then people would get tired of them, so Ed Sheeran changed the background of the mathematics selection different so people would enjoy the change that has been created.