Digipak Final Copy
Theorists
Goodwin and Archer's theories on Music Videos Creates by Kevin Harris by Kevin Harris
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Demographic Notes
A demographic is a set of objectives characteristics that describe a group of people. Or can also be people who will be willing to listen to or watch your music video. Those characteristics may include age, gender, class, ethnicity, sexuality, and location, sometimes even education and lifestyle. However the most important characteristic is "age" Psychographics segmentation divides the market into groups based on social class, lifestyle and, personality characteristics. One example of the lifestyle characteristic is the classification model, is that developed by the advertising agency, Young and Rubican. Young and Rubican is: The Explorer: Drives by a need for discovery and/or challenge. The Aspirer: materialistic/care more about what others think about. The Succeeder: self confidence/strong goal orientation/organized. The Reformer: Values their own independents judgement/anti maternalistic. The mainstream: Largest group/core need i...
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