McLuhan's Concept in Context


McLuhan's Concept in Context



The audience is taking to the stage, thanks to the web millions of people can have their own say. Information is everywhere whether it be blogs, video's, websites, at wikis, which is very confusing.

The web gets really interesting when people pool their ideas, when they start to be really creative. Because new ideas usually come through conversations, and the web is a mass of conversations. That is why its creating mass innovation.

The 20th century = Mass production for mass consumption like factories, cars, televisions, and fridges.

The 21st century = Mass innovation more ideas being shared by more people than ever before.

The first signs of what is positive is... Wikipedia and Linux, Slashdot and oh my news, second life and world of Warcraft. Millions of people creating games, worlds, knowledge, information, software. Old gowning cooperation's are the wrong shape to do this.






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