YouTube Case Studies Research

YouTube Research

Questions on YouTube:

• How much content is created everyday

500 hours of videos uploaded every minute and over 1 billion hours watched everyday.

• Who acquired YouTube and how much was spent?

Google Acquired YouTube for 1.65 Billion dollars from the co - founders Steve and Chad.

•  How was allowing people to monetize channels, a major shift in the industry?

By YouTube to allow other channels to put their videos or advertising on YouTube changed the industry because people loved to watch random and funny videos they enjoyed especially when coming across the recommended page.

•  How were algorithms used to YouTube's advantage with subscribers?

The algorithm is used to let subscribers find new channels that have similar content to the videos they normally watch, this is called the recommended searches as it recommends videos that YouTube feels like their Subscribers will like to watch.

•  Name some of the ways YouTube has changed and added aspects to their channel to increase audience / subscribers? 

YouTube has changed by adding YouTube Originals which is other videos that YouTube has made and or uploaded themselves, they have got movies like Cobra Kai, which is a Karate Kid extension or continuation. As well as other movies to mask the attention of the audiences and bring along new ones.

• why is content moderation hard for YouTube?

Content moderation is hard for YouTube because of how many videos enter YouTube, they cant check every video that uploaded onto YouTube because there are millions upon billions of videos and hours uploaded everyday.

Questions on the Article:

•  how is it a turning of the power tables to have a news company censored by YouTube?

Sky News Australia said it had found old videos that did not comply with YouTube's policies and took its "commitment to meeting editorial and community expectations seriously".

But it denied any of its hosts had ever denied the existence of Covid-19.

Millions of Australians are currently in lockdown to prevent the spread of the contagious Delta variant, while fewer than 15% of the population are fully vaccinated.

• write down some of the basic facts from this case to use as an example in your essay for the exam

In one 12 July broadcast with MP Craig Kelly, both men claimed Delta was not as dangerous as the original and vaccines would not help.

The Sky News website issued an apology.

Sydney radio host Ray Hadley said Jones's performances had "allowed conspiracy theorists, anti-vaxers to gain support from a minority who think the virus is nothing more than a dose of flu".

In an article on the Sky News Australia website, digital editor Jack Houghton said that if conversation about Australia's Covid-19 policies were stifled "our political leaders will be free to act with immunity, without justification and lacking any sufficient scrutiny from the public".

YouTube has issued dozens of bans over the past two years, several over Covid but most for hate speech.