Media Regulation: Case Study, "13 Reasons Why"
New Zealand has the highest rate of teenage suicide in the OECD, with an average of two young people taking their own life each week.
The New Zealand Office of Film and Literature created a new censorship category RP18 to address concerns over the series, issuing an immediate restriction on the show to those aged under 18, unless accompanied by an adult.
The authority said the existing classification distinctions were not considered adequate, as 16- and 17-year-olds were a prime age-group for teen suicide.
The series, which was released in New Zealand at the end of March, chronicles the sexual assault and suicide of Hannah Baker, who records an extended suicide note through a series of 13 tapes explaining her decision.
New Zealand censors have created a new rating for Netflix show 13 Reasons Why that allows teens to watch the controversial show provided they have parental guidance.
American drama 13 Reasons Why deals with the suicide of a teen and also depicts sexual assault.
It has been criticized for showing the method by which a character kills herself - a practice strongly discouraged by mental health organizations because it can encourage copycat behavior. Some aspects of the show have been praised, however, including positive messaging around consent and sexual violence, and the way it raises awareness of youth mental health.
"All the teens we spoke to felt the show addressed issues that were relevant to them, and that the series overall had positive messages relating to social awareness: treating others with respect and compassion, and raising awareness about suicide, sexual violence, bullying, and other issues," he said.
The second season of the controversial drama premiered earlier this month, depicting scenes of suicide, drug use, gang rape and self harm.
Netflix also placed warning messages before certain episodes that contained potentially traumatic content.
However, Chief Censor David Shanks told Morning Report that the warnings Netflix had included were inadequate.
"One of the things I was saying to Netflix was 'this is primarily a series about rape, that is a dominant theme, you need to say that to people really clearly."
One 15-year-old RNZ spoke with said the warning left her ill-prepared for what she was about to view.
"When you say graphic, obviously it's going to be quite impacting, but what was actually shown I feel was more than having an impact on an audience, I felt, after I had watched that, I felt like I had been violated, like I had been the one that had been assaulted because it was such an intense scene."
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